How to pronounce ÅDUM, and what it means

ÅDUM is the name of an IKEA rug. Here is how Swedes say it, and what the name means.
Place name
ÅDUM
OH-dum
Product
Rug
Shares its name with
Ådum, a village in West Jutland, Denmark.

How to say ÅDUM

Say OH-dum, stressing the syllable in capitals. The Listen button reads it with your device's Swedish voice. ÅDUM is not a Swedish place, so locals say it the Danish way; the respelling gives the Swedish reading.

The sounds to watch in ÅDUM:

  • Å is a long "oh", as in more without the r, or a short "o" as in hot.
  • U is not English u: long, it is like "ew" with very rounded lips; short, a quick, rounded sound.

Our guide to Swedish pronunciation explains these sounds in more detail, and the Swedish keyboard lets you type å, ä and ö.

Why it is called ÅDUM

Many IKEA products are named after real places in Sweden, Norway, Denmark and Finland. Sofas and armchairs typically get Swedish place names, beds Norwegian ones and rugs Danish ones.

Sources

Lingolib is not affiliated with IKEA. IKEA and product names are trademarks of Inter IKEA Systems B.V.